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The best way to learn is to study actual live examples of other people using front-end marketing to achieve the results they want for their online businesses. Luckily, we have a number of great examples that can divulge the secrets of this classic style of Internet marketing. They will have various things in common: A highly perceived and valuable front-end offer tied to a recurring payment subscription. That way, no matter what gets offered to the customer right away, the marketer is aware that they stand to make significant residual income on the offer from repeat sales until the customer cancels the subscription.